All the Way Up

Clément, a small-time drug dealer who is always accompanied by his two childhood friends William and Brahim, dreams of becoming a rapper.

The track that Clément, aka Apash, recorded with Mastar is a huge hit on streaming sites, and the young rapper has caught the attention of a record label.

It's time for Apash to ride the wave of popularity and sign a contract. But between Mounir, his former producer, and Omega, it's a difficult choice to make.

Supported by Mastar and produced by Oméga, Apash begins recording his album. He is accompanied by Sno, the best beatmaker in the business.

Apash is promoting the release of his album. But his rivalry with Mastar is dominating the media and preventing him from talking about his music.

Apash was humiliated live on television and must find a way to turn the situation around. William suggests he put on a surprise concert.

Apash's success is celebrated on his own Planète Rap show on Skyrock; Mastar spots another rapper, Karnage.

William convinced Apash to manage their tour themselves without the record label.

A very subversive piece from Clément's youth has been leaked on social media, and controversy threatens to derail the tour.

To fill the venue for the only tour date that has been kept, Apash is considering a marketing ploy.

It has now been a year since Apash passed away. Still in the rap scene, William and Brahim, who benefited from the mentorship of Mastar and Sno, are launching a label to pay tribute to their late friend. They are searching for the first artist to sign with Apash Music. They are determined to find an exceptional rapper who will make a splash right from the start.

Despite favorable feedback on social media, Lalpha is hesitant to return to music. William and Brahim redouble their efforts to convince the young woman to sign with their label.

Lalpha is in the studio recording his first album, with Sno collaborating on it. Artistic differences quickly complicate their work. At the same time, the release of Mastar's film causes incidents.

Lalpha travels to Marseille for a new music video shoot. Threats loom over the filming, which could well be called into question. As head of the Apash Music label, William must take responsibility and do everything in his power to ensure his artist's protection.

Lalpha's fame has reached a level that has finally earned her media attention. The young woman, who has long done everything she can to keep her dark secrets hidden, will now have to face up to her past.

Lalpha was finally forced to face up to her past. She is ready to give up the music world, but will never give up protecting her family.

Determined not to let herself be pushed around anymore, Lalpha devises a daring plan to make a strong comeback on the music scene.

Convinced he knows who killed Apash, Brahim takes every risk to avenge him. Terribly worried, William sets out to find him to prevent another tragedy.

Everything is ready for the launch of Lalpha's album. But the threats against Lalpha have not completely disappeared.

Apash Music has been a huge success for five years. But behind the scenes, things are getting complicated: Zak and Salif from the band Cobra are angry, Najat, Mounir's sister, works in the shadows without any recognition, and Brahim is starting to have doubts about William's methods...

The clash between Zak and Salif escalates. Mounir, feeling threatened, tries to set up his own label with Najat, without telling her that he has partnered with a thug from Molenbeek.

Zak is in prison. It's a tough blow for the former football star who wanted to make it big with his band Cobra. Meanwhile, William, the iconic boss of Apash Music, is losing his footing in all this turmoil. Especially since Skorpion Music, Mounir's new label, is gaining the upper hand...

Zak is released from prison, determined to return to the stage to face Salif. Najat discovers the murky ties between Sky and Mounir, while Brahim plays his last card.

The music industry is ruthless, and rivalries between different players constantly shift depending on circumstances. The Apash Music label is preparing its comeback with a new album. William, Brahim, Mounir, and Sno feel the pressure mounting. But the competition is never far behind...

Zak releases damning information about Salif, and the war becomes personal. The thugs from Molenbeek get involved, and the rivalry takes a dangerous turn.